LIVE Stage
Courtney Schissel Magrini
Editor in Chief
SevenFifty Daily + Beverage Media
Christina Stella
SVP, Supplier Partnerships
Provi
Justin Shaw
Partner
M.S. Walker, Inc.
Courtney Armour
Chief Legal Counsel
DISCUS
As we look ahead to 2025, the question arises: what's next for trade marketing? While traditional methods like print advertising and "boots-on-the-ground" strategies have proven effective for wholesalers, is that enough to stay competitive? To capture and retain retailers' attention, wholesalers need to think holistically. Traditional approaches still work, but today’s market demands more. In this dynamic discussion, panelists will explore the importance of maintaining both tried-and-true methods and embracing emerging channels, such as digital. Some call it an omnichannel approach—we say you need to be where your customers are, which is everywhere. A panel of industry experts—representing traditional advertising, in-person sales, and digital marketing—will share insights into how each marketing channel has evolved and how wholesalers can strategically leverage them. Attendees will leave with a comprehensive playbook for navigating the future of trade marketing, empowering them to meet the growing demands of their retail customers and stay ahead in a rapidly changing landscape. (Note for educational committee: We can supply images from BMG assets from over the years to help “speak to” the evolution of trade marketing)