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Christina Stella

SVP, Supplier Partnerships
Provi

Christina Stella is the Senior Vice President of Supplier Partnerships at Provi, where she leads integrated B2B strategies that connect suppliers, distributors, and retailers across the beverage alcohol industry. With over 15 years of experience in digital media, trade marketing, and sales, including roles at Instacart, BuzzFeed, and Questex, Christina brings deep expertise in marketplace monetization, programmatic advertising, and data-driven solutions. Since joining Provi nearly four years ago, she has strengthened supplier relationships and expanded opportunities for brands to engage with trade buyers through innovative digital platforms. Passionate about leveraging technology to drive meaningful change, Christina plays a vital role in advancing Provi’s mission to simplify and modernize the industry.

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Presentation(s):