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Danny Brager

Analyst
SipSource

Danny Brager has a wealth of experience in the Beverage Alcohol industry, analyzing trends over many years. He formerly headed the Nielsen’s Beverage Alcohol Practice Area in the U.S, where he led teams that supported relationships with Nielsen’s clients (suppliers, importers, distributors, and retailers) as well as key industry groups and the media. In that role, Danny succinctly provided data driven analysis and insights, focused on the U.S. marketplace environment and consumer/shopper.

In 2020, Danny introduced Brager Beverage Alcohol Consulting, providing analysis services to companies seeking to translate market data into fact-based insights in support of their goals. Each year, he presents at a large number of notable industry and company events, and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by the beverage alcohol industry. Danny is also a regular SipSource analyst and produces the channel shifting index (CSI report) and other SipSource data driven reports for the beverage alcohol industry.

Danny was born in Calgary and moved to Toronto where he graduated from the Schulich School of Business at York University. He relocated to Mission Viejo, California in 1993 where he now resides.

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