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Dale Stratton

Analyst
SipSource

Dale Stratton brings over 40 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale retired from Constellation Brands in 2019 where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and the wine sensory program.

Dale’s extensive work linking consumer/shopper insights and market analysis with business objectives and strategies enable him to translate insights into profitable action.

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Presentation(s):