Mixology Workshop
Sly Cosmopoulos, CSS, WSET II Wine, WSET III Spirits,WSET Certified Trainer
Director, Beverage Marketing
Republic National Distributing Company
Visit the Mixology Workshop for an exciting deep dive into the evolving world of American Whiskey and discover how to leverage its potential to captivate both seasoned aficionados and new generations of drinkers. In this dynamic seminar, we’ll explore emerging trends shaping the category, innovative ways to push boundaries on signature drink menus, and strategies to introduce whiskey to novices without alienating connoisseurs.
Learn how to craft compelling cocktail experiences that entice younger audiences while maintaining the integrity of this timeless spirit. We'll also discuss strategic timeframes and promotional periods to maximize whiskey sales and create buzz that resonates year-round.
If you're looking to stay ahead of the curve and establish yourself as a leader in the whiskey space, this session is your ultimate guide to driving trial, increasing engagement, and elevating whiskey's presence in today’s ever-evolving market.
Don’t miss this opportunity to gain actionable insights and strategies from an industry leader.