LIVE Stage
Erin Hall
Co-Founder
Pronghorn
Malcolm Ellis
Head of Diverse Investments
Diageo
Alan Henderson
Henderson Spirits
In a marketplace increasingly saturated with indistinguishable products and brands, standing out is more crucial than ever. This fireside chat will explore the innovative partnership between Pronghorn and Diageo as they tackle the challenge of breaking through the "sea of sameness" in the beverage alcohol industry.
Join leaders from both companies as they discuss their strategy for identifying and capturing the future consumer—one that demands authenticity, diversity, and bold innovation. Drawing on Pronghorn's commitment to building an inclusive pipeline of emerging talent and Diageo's legacy of crafting world-class brands, this conversation will dive into how they are reshaping the industry by embracing new perspectives and disrupting traditional categories.
From leveraging data and culture-driven insights to forging collaborations that resonate with a new generation of consumers, this session will uncover actionable strategies for brands looking to not only stay relevant but thrive in the evolving marketplace. Attendees will leave with a fresh understanding of how innovation, inclusivity, and a bold vision can help brands connect with the future consumer and rise above the noise.