LIVE Stage
Erlinda Doherty
Founder & President
Vinicola Consulting
Younger LDAs are conscientious consumers who are socially conscious, value authenticity, and are digitally deft. As our industry is at a crossroads, we have a unique opportunity to transform how we engage with these consumers and create new enduring relationships. In this discussion, we will learn what leaders are doing to successfully develop new connections through culture-forward narratives, showcasing insistence on transparency, and investing in the newest technologies to forge new pathways to emerging consumers.