Mixology Workshop
Steve Fette
Manager of Artistry & Innovation
Allied Beverage Group
The tequila industry is in the midst of a transparency shake-up. Recent rulings from the Consejo Regulador de Tequila (CRT) have banned the use of “additive-free” on labels and in marketing, leaving brands—and consumers—searching for clarity. But where regulators close a door, innovative brands can find windows of opportunity. This seminar equips emerging tequila producers with the tools to navigate this new regulatory reality while staying true to their values and captivating consumer interest.