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Final Program


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Full Schedule

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Full Schedule

  • Wednesday, February 5, 2025
  • 8:00 AM – 5:00 PM MST
    Member Services Lounge Open
  • 8:00 AM – 5:00 PM MST
    Registration Open
  • 8:00 AM – 8:00 PM MST
    Freeman Product Distribution Center Open
  • 8:30 AM – 9:30 AM MST
    Closing General Session & Breakfast
    Main Stage
  • 10:00 AM – 10:20 AM MST
    LIVE Stage Session
    LIVE Stage
  • 10:00 AM – 11:00 AM MST
    Mixology Workshop
  • 10:00 AM – 4:00 PM MST
    Access HQ (Exhibit Hall) Open
  • 10:00 AM – 4:00 PM MST
    Hub Activities Open
  • 10:00 AM – 4:00 PM MST
    Main Street Suites Open
  • 10:15 AM – 11:00 AM MST
    SipSource Forecasting Preview
  • 11:00 AM – 11:45 AM MST
    TAG Best in Show Tasting
  • 11:00 AM – 11:45 AM MST
    Wholesaler Power Hour: Finding Success in Control States: A Deeper Dive on How to Succeed within A Public-Private Partnership
    LIVE Stage Speaker: David Jackson
    LIVE Stage Speaker: Cristina Desmond
    LIVE Stage Speaker: Stacy Gabel
    LIVE Stage
  • 11:00 AM – 12:00 PM MST
    Mixology Workshop
  • 12:00 PM – 1:00 PM MST
    LIVE Stage Lunch & Learn
  • 1:00 PM – 1:20 PM MST
    Connecting with Emerging Consumers: Culture, Transparency, Technology
    LIVE Stage
  • 1:00 PM – 2:00 PM MST
    Mixology Workshop
  • 1:30 PM – 2:30 PM MST
    HQ Connect Session
    HQ Connect
  • 1:30 PM – 2:30 PM MST
    WSWA/DISCUS Meeting (Invite Only)
  • 2:00 PM – 2:20 PM MST
    State of the Hemp Beverage Industry: What's Next?
    LIVE Stage
  • 3:00 PM – 4:00 PM MST
    HQ Connect Session
    HQ Connect
  • 5:00 PM – 7:30 PM MST
    Ovation LIVE