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Final Program


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Full Schedule

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Full Schedule

  • Tuesday, February 4, 2025
  • 7:00 AM – 4:00 PM MST
    Freeman Product Distribution Center Open
  • 8:00 AM – 5:00 PM MST
    Registration Open
  • 8:00 AM – 6:00 PM MST
    Member Services Lounge Open
  • 8:30 AM – 9:45 AM MST
    Brand Battle Championship & Breakfast
    Main Stage
  • 10:00 AM – 10:30 AM MST
    Getting Your Craft Brand to Market
    LIVE Stage
  • 10:00 AM – 11:00 AM MST
    HQ Connect Session
    HQ Connect
  • 10:00 AM – 11:00 AM MST
    Mixology Workshop
  • 10:00 AM – 4:30 PM MST
    Access HQ Open (Exhibit Hall)
  • 10:00 AM – 4:30 PM MST
    Hub Activities Open
  • 10:00 AM – 4:30 PM MST
    Main Street Suites Open
  • 11:00 AM – 11:45 AM MST
    Wholesaler Power Hour: Market Drivers - Wholesale Leaders Blazing a Path to Success
    LIVE Stage Speaker: Tom Bené – Breakthru Beverage Group
    LIVE Stage Speaker: Wayne Chaplin – Southern Glazer’s Wine & Spirits, LLC
    LIVE Stage Speaker: Nick Mehall – Republic National Distributing Company
    LIVE Stage
  • 11:00 AM – 12:00 PM MST
    HQ Connect Session
    HQ Connect
  • 11:00 AM – 12:00 PM MST
    Mixology Workshop
    Mixology Workshop
  • 12:00 PM – 1:00 PM MST
    LIVE Stage Lunch & Learn
  • 12:00 PM – 1:30 PM MST
    Past Chairman's Luncheon (Invite Only)
  • 1:00 PM – 1:45 PM MST
    Wholesaler Power Hour: Finding Success in Franchise States
    LIVE Stage Speaker: Ryan Moses – Best Brands Inc.
    LIVE Stage Speaker: Jessica Cyr
    LIVE Stage Speaker: Megan Iaccino
    LIVE Stage Speaker: Will Shearer
    LIVE Stage
  • 1:00 PM – 2:00 PM MST
    Mixology Workshop
  • 1:30 PM – 2:30 PM MST
    Best in Show Wine & Spirits Tasting
    HQ Connect
  • 2:00 PM – 2:20 PM MST
    Deploying a Winning Social Media Strategy
    LIVE Stage
  • 2:00 PM – 3:00 PM MST
    Mixology Workshop
  • 3:00 PM – 3:20 PM MST
    Trends in Low & No Alcohol: What the future holds
    LIVE Stage
  • 3:00 PM – 4:00 PM MST
    HQ Connect Session
    HQ Connect
  • 3:30 PM – 4:30 PM MST
    WLC Reception (Invite Only)
  • 5:00 PM – 7:00 PM MST
    TASTE