WSWA’s Brand Battle is the only event of its kind where craft, start-up, and small production brands have the opportunity to get in front of distributors from across the country to show off their product and receive constructive feedback and influential exposure. The 2025 Brand Battle Championship will feature seven exciting, innovative brands on the market! Join us for an exciting morning of competition to witness who will be crowned the 2025 Brand Battle Champion!
WSWA members can stop by the Member Services Lounge for a quick break between meetings and walking the show floor to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and WSWA’s Educational Foundation, explore member benefits, or meet with a representative from Distribution Solutions.
The epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
Breaking through in today’s competitive landscape takes strategy, authenticity, and strong distributor relationships. Join Bob Gunter, CEO of Kōloa Rum Company, and Dave Lane, Chief Supplier and Growth Officer at RNDC, a key distribution partner, to uncover the journey from a small regional brand to an international success. This session will dive into overcoming market challenges, leveraging brand authenticity, and building partnerships that fuel growth. Discover practical insights on scaling your craft brand while maintaining integrity and resilience. An interactive Q&A will follow for personalized advice on your path to market.
In this engaging follow up conversation, Dr. Laura Catena, a Stanford-trained MD and fourth-generation Argentinian vintner, will be available to answer your questions following her discussion on Main Stage the evening before. She will provide science-based perspectives on moderate alcohol consumption and the industry's advocacy efforts. This will be a great opportunity to ask questions and share your thoughts about the latest research on alcohol's potential health benefits, common misconceptions, and insights on how the industry can effectively combat misinformation while promoting responsible drinking.
A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
Hear from CEO’s representing the largest share of wine and spirits distribution in the U.S. marketplace on how they’ve charted a course for success across the country with supplier and retail partners. From the evolution of their organizations to visionary plans that focus on the future, this is a can’t miss session for all industry attendees.
Unlock the Secrets to Influencing Purchase Decisions in Beverage Marketing! Want to know how to guide consumers from awareness to advocacy? Join me for an insightful seminar where we'll break down the marketing funnel and explore actionable tactics to boost your brand's visibility, leverage social proof, and drive guest decisions with confidence. Discover how to harness the power of influencers, server knowledge, and strategic menu content to turn one-time buyers into loyal advocates. Don’t miss this opportunity to gain the tools you need to elevate your beverage marketing game and stay ahead in today's competitive landscape!
In this 45 minute session, TTB (Alcohol and Tobacco Tax and Trade Bureau) specialists will provide an overview of federal regulations and requirements applicable to imported and domestic alcohol beverage products. By the end of the session, you will be more familiar with TTB and its jurisdiction; have a general understanding of permitting, formula, and labeling requirements; and become aware of recent tax reform changes that may be applicable to you. Specialists will then open it up for your questions!
As we look ahead to 2025, the question arises: what's next for trade marketing? While traditional methods like print advertising and "boots-on-the-ground" strategies have proven effective for wholesalers, is that enough to stay competitive? To capture and retain retailers' attention, wholesalers need to think holistically. Traditional approaches still work, but today’s market demands more. In this dynamic discussion, panelists will explore the importance of maintaining both tried-and-true methods and embracing emerging channels, such as digital. Some call it an omnichannel approach—we say you need to be where your customers are, which is everywhere. A panel of industry experts—representing traditional advertising, in-person sales, and digital marketing—will share insights into how each marketing channel has evolved and how wholesalers can strategically leverage them. Attendees will leave with a comprehensive playbook for navigating the future of trade marketing, empowering them to meet the growing demands of their retail customers and stay ahead in a rapidly changing landscape. (Note for educational committee: We can supply images from BMG assets from over the years to help “speak to” the evolution of trade marketing)
The tequila industry is in the midst of a transparency shake-up. Recent rulings from the Consejo Regulador de Tequila (CRT) have banned the use of “additive-free” on labels and in marketing, leaving brands—and consumers—searching for clarity. But where regulators close a door, innovative brands can find windows of opportunity. This seminar equips emerging tequila producers with the tools to navigate this new regulatory reality while staying true to their values and captivating consumer interest.
When it comes to operating within a Franchise State, these wholesalers are experts. Join the conversation as they share unique insights with those in attendance on consumer choice and value, efficiency and customer service, and running businesses that innovate and evolve in the most dynamic marketplace the world has ever seen. If you’re doing business in a franchise state or just curious to learn more, this session is for you.
Join us at HQ Connect to taste and sample the Best of Show winners from the 2025 WSWA Wine & Spirits Tasting Competition brought to you by the Tasting Alliance!
In today’s digital-first world, social media is a powerful tool for connecting with consumers, telling brand stories, and driving sales. These interactive platforms offer unique opportunities to showcase products, build brand awareness, and foster consumer loyalty. But how do you rise above the noise in a crowded landscape? This session will explore proven strategies for wine and spirits brands building a compelling, authentic social media presence. From crafting visually engaging content to maintaining brand consistency, attendees will gain actionable insights on how to express their brand’s true identity.
Join us for a captivating seminar, “The Rise of Gin,” where we’ll explore the fascinating history of gin, from its origins in the 17th century as a medicinal tonic to its role in the Gin Craze of the 18th century and subsequent decline in popularity. We’ll discuss the spirit’s remarkable resurgence in the early 2000s, coinciding with the mixology boom and the rise of artisanal distilleries. Participants will learn about the diverse flavor profiles and innovative trends that have brought gin back into the spotlight. Whether you’re a gin aficionado or simply curious, this seminar promises to be both educational and enjoyable, with tastings included!
This presentation explores key shifts in the beverage industry, including conscious spending, sustainability, and the rise of low-ABV and non-alcoholic options. Discover trending flavors like umami and super sours, advanced mixology techniques, and the resurgence of simple yet refined cocktails. Learn how brands can stay ahead by embracing inclusivity, unique presentation, and evolving consumer behaviors.
The seminar will begin by exploring the flavors and cultural heritage of Japanese sake, while highlighting its market potential. Next, we will introduce practical methods for applying the knowledge gained to develop products more effectively, as well as examples that participants can expand themselves.
Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
An Access LIVE classic! Join the industry for the tasting event where brands will showcase their unique products. Don’t miss your opportunity to learn about and try new wines and spirits!