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Full Schedule

Full Schedule

  • Monday, February 3, 2025
  • 7:00 AM – 6:00 PM MST
    Freeman Product Distribution Center Open
  • 9:00 AM – 5:00 PM MST
    Member Services Lounge Open
    WSWA members can stop by the Member Services Lounge for a quick break between meetings and walking the show floor to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and WSWA’s Educational Foundation, explore member benefits, or meet with a representative from Distribution Solutions.
  • 9:00 AM – 7:00 PM MST
    Registration Open
  • 10:00 AM – 12:00 PM MST
    Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Session)
    Double Gold medalists compete head-to-head in a second blind tasting to determine the ultimate Best in Show in each product category. The Best in Show and Double gold winners will be featured.
  • 10:00 AM – 5:00 PM MST
    Access HQ Set-Up (Exhibit Booths)
  • 10:00 AM – 5:00 PM MST
    Main Street Suites Set-Up
  • 11:00 AM – 2:00 PM MST
    WSWA Board of Directors Meeting & Lunch (Closed Session)
  • 1:30 PM – 2:30 PM MST
    New & Non-Member Wholesaler Meet-Up (Invite Only)
    Gain a better understanding of how WSWA works for you! Join WSWA staff and Board Members to learn about the association, exclusive benefits offered to wholesaler members, and how our voice as an industry is stronger with your membership. All new WSWA wholesaler members and non-member wholesalers attending Access LIVE are invited to this reception.
    Reception
  • 2:30 PM – 3:30 PM MST
    WSWA Wholesaler Members Meeting (Open WSWA Wholesaler Members Only)
    Attendees from WSWA wholesaler member companies are requested to join their peers in a closed-door discussion on the state of their association, and the challenges and successes of today’s industry.  This membership meeting will be for wholesalers only, feature the WSWA Board of Directors and be facilitated by WSWA staff.
  • 2:45 PM – 3:45 PM MST
    Media & Brand Battle Contenders Reception (Invite Only)
    Sip some of the most innovative products as we toast the 2025 Brand Battle contenders! This reception will give industry media and influencers access to products and the folks behind the brands who are disrupting the industry in unique ways. Media: find your next big story at this reception! This reception is invite only.
    Reception
  • 4:00 PM – 5:30 PM MST
    Opening General Session: State of the Alcohol Industry
  • 5:30 PM – 8:00 PM MST
    Celebrate LIVE
    Jumpstart the week’s networking opportunities at Celebrate LIVE, the opening reception, as the industry toasts the start of Access LIVE 2025. Stay tuned for exciting Celebrate LIVE announcements!
    Reception