The Wine & Spirits Tasting Competition is one of the highlights of Access LIVE, offering a remarkable opportunity for additional exposure for your brand. This blind tasting competition rewards excellence in taste and provides opportunities for both established and emerging brands to garner recognition that will enhance their visibility during the show and establish enduring credibility for their products. The competition will conclude prior to the start of Access LIVE, allowing participating brands to proudly showcase their achievements throughout their entire Access LIVE experience, thus amplifying their brand presence. New this year: after the competition, 10 winners will advance to the 2025 San Francisco World Spirits Competition.
Make the most of every moment at Access LIVE! Early move-in for Main Street Suites must be scheduled in advance. Please contact Ryan Ibarguen (ryan.ibarguen@wswa.org) to schedule an early move in between 12:00 PM - 6:00 PM.
WSWA members can stop by the Member Services Lounge for a quick break between meetings and walking the show floor to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and WSWA’s Educational Foundation, explore member benefits, or meet with a representative from Distribution Solutions.
Double Gold medalists compete head-to-head in a second blind tasting to determine the ultimate Best in Show in each product category. The Best in Show and Double gold winners will be featured.
Gain a better understanding of how WSWA works for you! Join WSWA staff and Board Members to learn about the association, exclusive benefits offered to wholesaler members, and how our voice as an industry is stronger with your membership. All new WSWA wholesaler members and non-member wholesalers attending Access LIVE are invited to this reception.
Attendees from WSWA wholesaler member companies are requested to join their peers in a closed-door discussion on the state of their association, and the challenges and successes of today’s industry. This membership meeting will be for wholesalers only, feature the WSWA Board of Directors and be facilitated by WSWA staff.
Sip some of the most innovative products as we toast the 2025 Brand Battle contenders! This reception will give industry media and influencers access to products and the folks behind the brands who are disrupting the industry in unique ways. Media: find your next big story at this reception! This reception is invite only.
Jumpstart the week’s networking opportunities at Celebrate LIVE, the opening reception, as the industry toasts the start of Access LIVE 2025. Stay tuned for exciting Celebrate LIVE announcements!
WSWA’s Brand Battle is the only event of its kind where craft, start-up, and small production brands have the opportunity to get in front of distributors from across the country to show off their product and receive constructive feedback and influential exposure. The 2025 Brand Battle Championship will feature seven exciting, innovative brands on the market! Join us for an exciting morning of competition to witness who will be crowned the 2025 Brand Battle Champion!
WSWA members can stop by the Member Services Lounge for a quick break between meetings and walking the show floor to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and WSWA’s Educational Foundation, explore member benefits, or meet with a representative from Distribution Solutions.
The epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
Breaking through in today’s competitive landscape takes strategy, authenticity, and strong distributor relationships. Join Bob Gunter, CEO of Kōloa Rum Company, and Dave Lane, Chief Supplier and Growth Officer at RNDC, a key distribution partner, to uncover the journey from a small regional brand to an international success. This session will dive into overcoming market challenges, leveraging brand authenticity, and building partnerships that fuel growth. Discover practical insights on scaling your craft brand while maintaining integrity and resilience. An interactive Q&A will follow for personalized advice on your path to market.
In this engaging follow up conversation, Dr. Laura Catena, a Stanford-trained MD and fourth-generation Argentinian vintner, will be available to answer your questions following her discussion on Main Stage the evening before. She will provide science-based perspectives on moderate alcohol consumption and the industry's advocacy efforts. This will be a great opportunity to ask questions and share your thoughts about the latest research on alcohol's potential health benefits, common misconceptions, and insights on how the industry can effectively combat misinformation while promoting responsible drinking.
A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
Hear from CEO’s representing the largest share of wine and spirits distribution in the U.S. marketplace on how they’ve charted a course for success across the country with supplier and retail partners. From the evolution of their organizations to visionary plans that focus on the future, this is a can’t miss session for all industry attendees.
Unlock the Secrets to Influencing Purchase Decisions in Beverage Marketing! Want to know how to guide consumers from awareness to advocacy? Join me for an insightful seminar where we'll break down the marketing funnel and explore actionable tactics to boost your brand's visibility, leverage social proof, and drive guest decisions with confidence. Discover how to harness the power of influencers, server knowledge, and strategic menu content to turn one-time buyers into loyal advocates. Don’t miss this opportunity to gain the tools you need to elevate your beverage marketing game and stay ahead in today's competitive landscape!
In this 45 minute session, TTB (Alcohol and Tobacco Tax and Trade Bureau) specialists will provide an overview of federal regulations and requirements applicable to imported and domestic alcohol beverage products. By the end of the session, you will be more familiar with TTB and its jurisdiction; have a general understanding of permitting, formula, and labeling requirements; and become aware of recent tax reform changes that may be applicable to you. Specialists will then open it up for your questions!
As we look ahead to 2025, the question arises: what's next for trade marketing? While traditional methods like print advertising and "boots-on-the-ground" strategies have proven effective for wholesalers, is that enough to stay competitive? To capture and retain retailers' attention, wholesalers need to think holistically. Traditional approaches still work, but today’s market demands more. In this dynamic discussion, panelists will explore the importance of maintaining both tried-and-true methods and embracing emerging channels, such as digital. Some call it an omnichannel approach—we say you need to be where your customers are, which is everywhere. A panel of industry experts—representing traditional advertising, in-person sales, and digital marketing—will share insights into how each marketing channel has evolved and how wholesalers can strategically leverage them. Attendees will leave with a comprehensive playbook for navigating the future of trade marketing, empowering them to meet the growing demands of their retail customers and stay ahead in a rapidly changing landscape. (Note for educational committee: We can supply images from BMG assets from over the years to help “speak to” the evolution of trade marketing)
The tequila industry is in the midst of a transparency shake-up. Recent rulings from the Consejo Regulador de Tequila (CRT) have banned the use of “additive-free” on labels and in marketing, leaving brands—and consumers—searching for clarity. But where regulators close a door, innovative brands can find windows of opportunity. This seminar equips emerging tequila producers with the tools to navigate this new regulatory reality while staying true to their values and captivating consumer interest.
When it comes to operating within a Franchise State, these wholesalers are experts. Join the conversation as they share unique insights with those in attendance on consumer choice and value, efficiency and customer service, and running businesses that innovate and evolve in the most dynamic marketplace the world has ever seen. If you’re doing business in a franchise state or just curious to learn more, this session is for you.
Join us at HQ Connect to taste and sample the Best of Show winners from the 2025 WSWA Wine & Spirits Tasting Competition brought to you by the Tasting Alliance!
In today’s digital-first world, social media is a powerful tool for connecting with consumers, telling brand stories, and driving sales. These interactive platforms offer unique opportunities to showcase products, build brand awareness, and foster consumer loyalty. But how do you rise above the noise in a crowded landscape? This session will explore proven strategies for wine and spirits brands building a compelling, authentic social media presence. From crafting visually engaging content to maintaining brand consistency, attendees will gain actionable insights on how to express their brand’s true identity.
Join us for a captivating seminar, “The Rise of Gin,” where we’ll explore the fascinating history of gin, from its origins in the 17th century as a medicinal tonic to its role in the Gin Craze of the 18th century and subsequent decline in popularity. We’ll discuss the spirit’s remarkable resurgence in the early 2000s, coinciding with the mixology boom and the rise of artisanal distilleries. Participants will learn about the diverse flavor profiles and innovative trends that have brought gin back into the spotlight. Whether you’re a gin aficionado or simply curious, this seminar promises to be both educational and enjoyable, with tastings included!
This presentation explores key shifts in the beverage industry, including conscious spending, sustainability, and the rise of low-ABV and non-alcoholic options. Discover trending flavors like umami and super sours, advanced mixology techniques, and the resurgence of simple yet refined cocktails. Learn how brands can stay ahead by embracing inclusivity, unique presentation, and evolving consumer behaviors.
The seminar will begin by exploring the flavors and cultural heritage of Japanese sake, while highlighting its market potential. Next, we will introduce practical methods for applying the knowledge gained to develop products more effectively, as well as examples that participants can expand themselves.
Calling all Women in Wholesale! Join the Women’s Leadership Council (WLC) Advisory Board for a reception for women wholesalers only. This is an opportunity to network with your peers, meet our WSWA Board and create lifelong friendships in the industry.
An Access LIVE classic! Join the industry for the tasting event where brands will showcase their unique products. Don’t miss your opportunity to learn about and try new wines and spirits!
WSWA members can stop by the Member Services Lounge for a quick break between meetings and walking the show floor to engage with WSWA staff and learn more about association initiatives like the WSWA-PAC and WSWA’s Educational Foundation, explore member benefits, or meet with a representative from Distribution Solutions.
The epicenter of Access LIVE! Formerly split across two exhibit halls, HQ brings all the action into one space—housing the highest concentration of exhibits in addition to The Hub, LIVE Stage, Innovation Pavilion, HQ Connect, and more.
Join us for an insightful discussion with Marriott’s leaders for beverages as they unveil the latest trends and consumer preferences shaping the hotel industry. Gary Gruver, Steven Goalen and Stephanie Krawczyk will cover everything from luxury brands to convention hotels and portfolio properties across the country. Discover how Marriott selects the perfect products for their hotel bars and property restaurants. Gain insider knowledge on what it takes to get your product on their radar and learn the submission process for consideration. This session offers a unique opportunity to hear directly from an industry expert and understand the evolving landscape of hotel beverage offerings.
A one-stop-shop for brand innovation and development! Located in Access HQ, the Hub offers a variety of solutions for exhibiting brands looking to expand, experiment, and grow. Back by popular demand don’t miss your chance to secure a space in the Content Lab, Mixology Workshop, or at the Brand Building Bar!
Check out the NEW SipSource Data Center and “Analysts Zone” on the showroom floor! This unique opportunity allows attendees to engage with SipSource experts for informative sessions and data demos. Experience interactive, live demonstrations showcasing the industry’s most reliable data source in a first-of-its-kind format.
According to the National Alcohol Beverage Control Association (NABCA), control jurisdictions represent approximately 24.7% of the nation’s population and account for roughly 23.0% of distilled spirit sales and a significantly smaller percentage of beer and wine sales. Hear from NABCA on best business practices being implemented across the 18 US control jurisdictions and the wholesalers who work to support this critical relationship between industry and government. This session will also feature data from WSWA's SipSource to provide unique insights on market performance.
Are you curious about the growing hemp beverage industry and how it intersects with wine and spirits distribution? Connect with hemp beverage manufacturers, wine and spirits distributors, and industry leaders to explore opportunities, share insights, and discuss the future of this exciting sector.
Learn how to create scroll-stopping, social media-worthy content; no matter your budget! This seminar will guide you from simple smartphone setups to pro-level production using lighting, stabilizers, and top editing systems. Discover must-have phone accessories and advanced gear like the Sony A7 series, plus expert tips to make your visuals stand out. Whether you're starting with the basics or ready to level up, this session will help you craft stunning content that grabs attention.
Continue the conversation with Live Stage regulatory speakers on emerging state and federal consideration around hemp-derived intoxicating beverages.
Younger LDAs are conscientious consumers who are socially conscious, value authenticity, and are digitally deft. As our industry is at a crossroads, we have a unique opportunity to transform how we engage with these consumers and create new enduring relationships. In this discussion, we will learn what leaders are doing to successfully develop new connections through culture-forward narratives, showcasing insistence on transparency, and investing in the newest technologies to forge new pathways to emerging consumers.
Visit the Mixology Workshop for an exciting deep dive into the evolving world of American Whiskey and discover how to leverage its potential to captivate both seasoned aficionados and new generations of drinkers. In this dynamic seminar, we’ll explore emerging trends shaping the category, innovative ways to push boundaries on signature drink menus, and strategies to introduce whiskey to novices without alienating connoisseurs. Learn how to craft compelling cocktail experiences that entice younger audiences while maintaining the integrity of this timeless spirit. We'll also discuss strategic timeframes and promotional periods to maximize whiskey sales and create buzz that resonates year-round. If you're looking to stay ahead of the curve and establish yourself as a leader in the whiskey space, this session is your ultimate guide to driving trial, increasing engagement, and elevating whiskey's presence in today’s ever-evolving market. Don’t miss this opportunity to gain actionable insights and strategies from an industry leader.
In a marketplace increasingly saturated with indistinguishable products and brands, standing out is more crucial than ever. This fireside chat will explore the innovative partnership between Pronghorn and Diageo as they tackle the challenge of breaking through the "sea of sameness" in the beverage alcohol industry. Join leaders from both companies as they discuss their strategy for identifying and capturing the future consumer—one that demands authenticity, diversity, and bold innovation. Drawing on Pronghorn's commitment to building an inclusive pipeline of emerging talent and Diageo's legacy of crafting world-class brands, this conversation will dive into how they are reshaping the industry by embracing new perspectives and disrupting traditional categories. From leveraging data and culture-driven insights to forging collaborations that resonate with a new generation of consumers, this session will uncover actionable strategies for brands looking to not only stay relevant but thrive in the evolving marketplace. Attendees will leave with a fresh understanding of how innovation, inclusivity, and a bold vision can help brands connect with the future consumer and rise above the noise.
A crowd favorite! Ovation LIVE is the exclamation point on a week of unparalleled networking and deal making. This is the perfect last chance to strengthen and celebrate new relationships, connections, and deals made during Access LIVE. Stay tuned for exciting Ovation LIVE announcements!